Wednesday, 19 January 2011

Evaluation Of Market Research

After doing market research, here are some ideas for my magazine:
  • 'NME' was the most popular music magazine that my audience chose so I could base the layout of my magazine on 'New Musical Express'
  • My magazine will be published every weekly or fortnightly
  • The price range will be between £2.00-£2.99
  • There will be coverlines on the front cover of my magazine, but I will make sure that I do not over power the front cover with them
  • I am not that bothered about including a competition or prize inside my magazine, as over half of my audience said that they would not be more interested in buying a magazine that offered this
  • I will most likely be using pale colours and black and white as the colour scheme for my magazine. This would work well with the vintage aspect
  • There was a wide selection of favourite artists and bands, ranging from current artists to old. So I think the artists and bands featured in my magazine will have to be broad
  • The all of the participants that completed my questionnaire regularly go to gigs/concerts/festivals so, I could include information about upcoming events in my magazine
  • Nearly all of the participants said that they were interested in fashion culture, so I will definitely be including fashion into my magazine
  • By having current and old bands will work well in my magazine and with my audience by the results of my questionnaire

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