Audience Profiling

Age: 18
Gender: Male
Occupation: Media Student at De Montfort University. Works part-time in record shop 'Rockaboom'
Background: Studied Media at AS and A2.Then went on to do a Media course at De Montfort University. Big passion for music and is currently a vocalist and guitarist in a band, that he put together with a group of friends. They play at small venues occasionally, including 'The Shed', The Soundhouse, Sub91 and Auditorium. 
Likes: Art, Fashion, Partying/Socialising, Music, Travel, Photography, Eating Out, Gigs, Festivals
Dislikes: Music downloaded illegally, Bands or artists that are 'manufactured', Self-centred people
Musical Preferences: Indie Rock/Pop, But likes a variety of music
Ambitions: To work in something to do with the Media, Play at larger venues with the band, Meet some favourite artists and bands
Looks Up To/Idolises: Mick Jagger, Johnny Marr, Alex Turner
Media Consumer Habits: Spends money on magazines monthly, Buys albums in record shops but downloads singles from iTunes, Always up-to-date in fashion, art and photography exhibitions, music and new gadgets, Mainly uses Twitter, Occasionally Facebook and the band have a MySpace account